Building a brand library.
Building branded image libraries has become a typical request these days. I started creating asset libraries 15 years ago and as the need grew with other clients, I was able to nicely slide into this category. I have been working with ICU Medical in San Clemente CA for the past 7 years. With a great internal marketing team, we partner to create visual narratives that give their brand a unique visual voice. Typically we build multiple sets on stages in LA or rent out O.R.s to shoot for their critical care division. Our pre production is extensive leading up to the shoot and my team handles all the production details. This allows us to work quickly capturing the connection between patient and care giver resulting in hundreds of images captured and retouched for use in their marketing materials. Following are some BTS from a recent shoot for all 3 of their core divisions; Oncology, Infusion Therapy, & Critical Care. Check out more of my work on their web site and this cool video.
Working on a large stage gives us ample room to build multiple sets yielding more images per day.
Hospital pharmaceutical clean room set in progress.
Working out the kinks the day before the shoot.
Lighting these chemical mixing hoods is a bear!
Hospital Pharmacy
Critical Care
Final touches on the intensive care unit set.
Prepping the ICU.
It takes a village.
Setting the next shot.
Portraits of our care givers created a strong digital ad campaign.
Infusion therapy in the NICU
The proper stand in is important.
Details, details, details.
Keeping the talent happy is key!
Our leader and mascot.
This happens a lot.
A production like this does not happen without an amazing crew and clients!
Gumby says "it's a Wrap!"