Saying "buh bye" to those nasty cheaters.
Creative Director Jack Jankowski asked me to update a current campaign Bausch & Lomb was running for their Pure Vision Multi-Focal contact lenses for Presbyopia. Since these images would be used for consumer and trade, we needed to create a body of work that spoke to consumers as well as ophthalmologists and optometrists. We shot in 3 locations over a 2 day period as well as shooting product illustrations in our studio.
Existing ad
Lighting reference
Lighting reference
Background treatment
Exterior location / restaurant
Interior location / restaurant
Int loc / Architect's office
Int loc / residential home
Of course we ended up in the street.
Jack in action
Have Sprinter, will travel.
Once we had the exterior shot with variations, we moved our set to the inside of the restaurant.
The next morning we shot in an Architect's office,
and when we wrapped there we headed over to a beautiful home on the lake to shoot our kitchen scene.
Fin.